Green House
Premium City Club
Corporate Identity Manual
Ikoyi, Lagos, Nigeria
Introduction
This manual defines the visual and verbal identity of Green House Premium City Club. It exists to ensure that every expression of our brand — whether on screen, in print, or in person — communicates the same level of quality, consistency, and exclusivity that our members expect.
Green House is Ikoyi's premier private city club: a sanctuary for dining, sport, culture, and connection. Our identity should always reflect that character — sophisticated, warm, confident, and unmistakably Lagos.
Who this guide is for: Designers, marketing staff, print suppliers, event agencies, and any partner producing material on behalf of Green House. When in doubt, refer to this document — or contact the brand team before proceeding.
Logo
The Primary Logo
The primary logo is a circular badge mark combining the wordmark GREEN HOUSE, the sub-brand descriptor PREMIUM CITY CLUB, the monogram GH, and an architectural illustration of the venue. The badge format conveys heritage, authority, and exclusivity.
Primary — Dark background
Primary — Light background
Monogram — Favicon & social avatar
Colour Variants
| Variant | Badge colour | Use case |
|---|---|---|
| Forest Green (primary) | #1C3A2A | White or light backgrounds |
| Cream (reversed) | #E8E0CE | Dark or photographic backgrounds |
| Full black | #0F0F0F | Single-colour print (black ink only) |
| White | #FFFFFF | Single-colour print (white ink / emboss) |
Clear Space
Always maintain a minimum clear space around the logo equal to the cap-height of the letter G in the wordmark. No other graphic elements, text, or imagery may intrude within this zone.
Minimum clear space illustrated by the dashed border
Minimum Sizes
| Format | Minimum |
|---|---|
| Digital / screen | 40px diameter |
| 18mm diameter | |
| Monogram (GH) only | 24px / 10mm |
Logo Files Supplied
| File | Format | Use case |
|---|---|---|
| gh-logo-primary-green.svg | SVG | Web, large-format print, scalable use |
| gh-logo-primary-green.png | PNG 2000px | General digital use with transparency |
| gh-logo-cream.svg | SVG | Dark / photographic backgrounds |
| gh-logo-cream.png | PNG 2000px | Dark backgrounds, digital |
| gh-monogram.svg | SVG | Favicon, social avatar, embossing |
| gh-logo-black.svg | SVG | Single-colour black print |
| gh-logo-white.svg | SVG | White emboss, reverse print |
Colour Palette
The palette is drawn directly from the logo and the physical character of the venue. Forest green anchors the brand in nature and prestige. Warm cream and gold add warmth and luxury. Near-black grounds all compositions.
Forest Green
Primary brand colour
Club Cream
Logo reversed / badge fill
Champagne Gold
Accent / highlight
Deep Black
Primary text / dark backgrounds
Ivory White
Light section backgrounds
Leaf Green
Supporting green / hover states
Colour Combinations
Do not use any colour outside this defined palette in brand communications. Do not use the green at less than 80% opacity. Do not place gold text on the cream background — contrast is insufficient for accessibility.
Typography
Two typefaces form the brand typographic system. Together they balance heritage and modernity — the hallmark character of Green House.
Primary — Display & Headlines
Cormorant
Garamond
Cormorant Garamond · Semibold 600 & Regular 400 · Italic
Used for all display text, hero headlines, section titles, menus, and pull quotes. Its classical letterforms reference Ikoyi's heritage architecture. Use with generous line-height (1.2–1.3×) and tight letter-spacing for headlines.
An Exclusive Circle
Restaurant & Private Dining
Premium City Club
"Where Ikoyi's finest gather."
Secondary — Body & UI
Inter
Inter · Light 300, Regular 400, Medium 500, Semibold 600
Used for all body copy, captions, navigation, form labels, and interface text. Its clean geometry creates a contemporary counterpoint to the serif display face. Never use a weight heavier than Semibold 600 in body contexts.
The Greenhouse is Ikoyi's premier private city club — a sanctuary for dining, sport, culture, and connection.
Membership enquiries · +234 (0) XXX XXX XXXX
Sports Bar · Events Center · Restaurant
Type Scale
| Role | Font | Weight | Size (desktop) | Size (mobile) |
|---|---|---|---|---|
| Hero headline | Cormorant Garamond | 600 | 72–96px | 40–56px |
| Section title (H2) | Cormorant Garamond | 600 | 48px | 32px |
| Sub-heading (H3) | Cormorant Garamond | 400 | 32px | 24px |
| Body copy | Inter | 400 | 16–18px | 15–16px |
| Navigation | Inter | 500 | 14px | 15px |
| Caption / label | Inter | 300 | 13px | 13px |
| All-caps label | Inter | 500 | 11px, ls: 0.12em | 11px |
| Button | Inter | 600 | 14px, ls: 0.08em | 14px |
Web fallback stack: 'Cormorant Garamond', Georgia, 'Times New Roman', serif and 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif
Print: Cormorant Garamond is available via Adobe Fonts and Google Fonts (free). Inter is available via Google Fonts (free). For premium print work, Garamond Premier Pro (Adobe) may be substituted.
Photography Style
Photography is the single most powerful expression of the Green House brand. Every image used must reinforce the values of exclusivity, warmth, and sophisticated city living.
Art Direction Principles
Warm, low-key lighting
Favour candlelight, amber, and warm whites. Avoid harsh flash or cool-toned lighting. Evening and dusk shots are preferred over midday.
Rich, deep shadows
Shadows add drama and luxury. Do not over-expose or lift blacks in post-processing. Let dark areas be dark.
Shallow depth of field
Use wide apertures to create soft backgrounds. Bokeh suggests intimacy and premium quality. Sharp foreground subjects only.
Deliberate composition
Use rule of thirds. Leave compositional breathing space. Avoid clutter. Every element in the frame should be intentional.
Authentic moments
Capture genuine connection — laughter, conversation, celebration. Avoid overly posed or corporate-looking group shots.
Green House green present
Where possible, the brand's forest green should anchor the frame — in furnishings, landscaping, or decor — to maintain visual consistency.
Post-processing Style
| Property | Direction |
|---|---|
| Colour temperature | Warm (5,500–6,500K). Never cool or blue-toned. |
| Saturation | Slightly desaturated — muted, film-like. Not vivid or Instagram-filtered. |
| Blacks / shadows | Deep and rich. Lift no more than +15 in Lightroom. |
| Highlights | Controlled. Avoid blown-out whites on food or interiors. |
| Grain | Subtle fine grain acceptable for mood. Avoid heavy noise. |
| Green tones | Preserve the brand green in foliage and furnishings. Do not shift to yellow-green or teal. |
Subject Categories
| Category | What to shoot |
|---|---|
| Food & drink | Plated dishes, cocktails, wine pours. Overhead and 45° angles. Styled on dark or wood surfaces. |
| Interiors | Empty tables before service, bar details, lighting, architectural features. Wide + detail shots. |
| People | Members dining, laughing, watching sport. Never without consent. No full-face shots without a model release. |
| Events | Room setup before guests arrive. Crowd atmosphere (backs / wide shots). Stage / performer moments. |
| Exterior | Venue facade at dusk. Entrance signage. Pool and garden areas. |
Never use: stock photography of generic restaurants or people, images with visible competitor branding, heavily filtered or over-saturated images, photos shot on phone without professional lighting, or images taken without member/guest consent.
Brand Voice & Tone
Green House speaks with the quiet confidence of a host who has seen everything and needs to impress nobody. The voice is warm but never gushing, exclusive but never cold, luxurious but never boastful.
Sophisticated
We choose words with care. Sentences are considered. We avoid buzzwords, marketing clichés, and superlatives like "world-class" or "amazing".
✓ Do: "An evening at Green House is an occasion worth dressing for."
✗ Don't: "Experience the AMAZING world-class dining at our incredible venue!"
Confident
We don't over-explain or hedge. We state. Short, declarative sentences in headlines and CTAs.
✓ Do: "Membership is by application."
✗ Don't: "We would love it if you could perhaps consider applying for membership at your convenience."
Warm
We are not cold or corporate. We welcome. We use "you" and speak directly to the reader as an individual, not a demographic.
✓ Do: "Your table is ready. Your evening awaits."
✗ Don't: "Patrons are advised to contact the establishment to confirm availability."
Exclusive without being cold
Our exclusivity is conveyed through restraint, not gatekeeping language. We are selective, not elitist.
✓ Do: "Green House is home to a carefully curated community of members."
✗ Don't: "Only the elite are welcome here."
Tone by Context
| Context | Tone | Example |
|---|---|---|
| Website headlines | Aspirational, poetic | "Join an Exclusive Circle" |
| Membership copy | Calm, confident, inviting | "Your application is the first step." |
| Event promotion | Evocative, anticipatory | "An evening to be remembered." |
| WhatsApp / enquiry response | Warm, personal, professional | "Good evening, thank you for reaching out…" |
| Social media captions | Understated, visual-led | "Green House. Friday evening." |
| Error messages / onfirmation | Clear, helpful, calm | "Your application has been received. We'll be in touch within five working days." |
Do's & Don'ts
✓ Do
- Always use the approved logo files — never recreate the logo from scratch.
- Maintain the required clear space around the logo at all times.
- Use the logo in its approved colour variants only.
- Use Cormorant Garamond for all display and headline text.
- Use Inter for all body, caption, and interface text.
- Use only the defined brand colour palette.
- Ensure sufficient colour contrast for all text (WCAG AA minimum).
- Use warm, editorial photography that reflects the brand aesthetic.
- Write in the brand voice — confident, warm, sophisticated.
- Check this guide before producing any new brand material.
- Contact the brand team if in doubt.
✗ Don't
- Do not stretch, distort, or rotate the logo.
- Do not change the logo colours to anything outside the approved variants.
- Do not place the logo on a busy background without a clear overlay.
- Do not use the logo at sizes smaller than the specified minimum.
- Do not add drop shadows, outlines, or effects to the logo.
- Do not use unapproved typefaces — no Comic Sans, Arial, Helvetica, or decorative novelty fonts.
- Do not use colours outside the defined palette.
- Do not use stock photography of generic venues or unrelated people.
- Do not use exclamation marks in formal brand copy.
- Do not use ALL CAPS for body text (label use only).
- Do not represent the brand on any external platform without approval.
Logo Misuse Examples
Do not stretch or distort
Do not rotate
Do not add drop shadows
Do not use unapproved colours
Asset Downloads
All approved brand assets are available below. If you require an asset not listed here, or need a specific format for a production job, contact the brand team before adapting any existing file.
Colour Swatches
Adobe Swatch (.ase), Procreate, HEX reference PDF
Brand Guidelines PDF
Print-ready, full brand guidelines document
Brand team contact: For brand questions, asset requests, or approval of new materials, reach the brand team at brand@thegreenhouse.ng